Go-to-market for startups · from idea to first sale
We'll build, spread and sell your product — and help you find an investor.
Not an agency and not a software house for hire. A GTM partner with skin in the game who can ship it in code.
We validate the idea, build the MVP, set up the customer-acquisition machine and help close funding. From zero to first paying customers.
No commitment. Sometimes we join a project for equity.
You have an idea, unsure if it sells
From idea to market in four steps
We don't start with code. We start by asking whether the market even wants it.
Idea validation
We test the hypothesis on a live market — with videos and a campaign — before you spend a fortune building. Hard data instead of guesses.
MVP and brand
We build a minimal working product and a brand identity — just enough to start selling.
First customers
We set up the content, campaign and outreach machine — win your first paying customers and build traction.
Capital and scaling
With traction in hand we help prepare the investor material and close funding to grow.
How we do it · GTM Engineering
Software that sells for you
GTM Engineering is sales and marketing engineering: marketing automation and lead generation in one system that creates content, reaches customers and measures every step.
Video content pipeline
We automatically generate vertical videos: script (language model) + voice (ElevenLabs) + editing (ffmpeg). Dozens of variants for A/B tests, not one post a week.
Smart outreach
AI writes personalised messages and qualifies replies — a contact reaches you only once they are genuinely interested. GDPR-compliant.
Data-driven campaigns
Ads on Meta, Google and TikTok optimised for cost per acquired customer, not for clicks alone.
Integration & automated CRM
We connect channels, CRM and your tools into one pipeline. Every lead lands in the system with a note on where it came from and what it wants.
Tools for your sales team
Funnel dashboards, lead scoring, automated call summaries — software wired into your team's process.
Report in numbers
Every week you see: how many leads, what they cost and what converts. No marketing fluff.
Who we are
Developers, AI engineers and GTM engineers
We're not an agency that runs campaigns and bills you for hours. We're a team of engineers who treat customer acquisition as a problem to solve with code and AI — we build a working system and hand it to you.
This isn't side-gig marketing — it's sales engineering.
Developers
Integrations, automations and tools tailored to your process — not an off-the-shelf template.
AI engineers
Agents for lead qualification, content generation and personalisation at a scale a human can't match.
GTM engineers
We wire content, ads, customer outreach and data into one machine that actually sells.
We go as deep as it takes
From a one-off validation to a full partnership building the venture.
Validation & strategy
We check whether the idea holds up and lay out the go-to-market plan. You pay per project.
Turnkey launch
MVP + brand + customer-acquisition machine. From idea to first sale.
Partner for equity
For strong ideas we go deeper — a lower fee in exchange for equity or rev-share. Shared risk, shared upside.
Why Lead Novum, not a software house
Market first, code second
A software house builds what you order. We first check whether the market wants it — saving you from building something nobody buys.
We build and we sell
Not just the product — the machine that brings your first customers, right away. One without the other isn't enough.
Skin in the game
For strong ideas we join for equity. We want you to sell, not just to sign an invoice.
A bridge to investors
A working product and traction in numbers is the language investors understand. We help you build that material.
Frequently asked questions
I only have an idea, no code. Is it too early?
Quite the opposite — it's the best moment. We start by validating on the market before you spend money building. It often saves a fortune.
How does the equity deal work?
For strong ideas we lower the cash fee and take equity or rev-share in exchange. Shared risk and shared upside — we do this selectively, after a conversation.
Will you help me find an investor?
We help you prepare what an investor actually wants to see: a working product and traction in numbers. That opens real conversations about capital — more effectively than a pitch deck alone.
How are you different from a software house?
A software house builds what you order and stops there. We start with the market, build the product and the sales machine at once — and for strong ideas we share the risk.
Got an idea? Let's see if it holds up.
Tell us about it — we'll get back within 24 hours with a first assessment and a go-to-market plan. No commitment.